Four of the biggest names in the history of
western wear design-Nathan Turk; Rodeo Ben; Nudie; and
Manuel-created some of the most eye-catching and beautifully
tailored stage costumes ever worn by country artists. Believing that
the clothes they wore on stage needed to be even louder than their
music, hillbilly and western swing performers in the 1940s had
themselves draped in bright colors and elaborate embroidery by
Hollywood cowboy couturier Nathan Turk and his counterpart in
Philadelphia, "Rodeo Ben" Lichtenstein. Nudie Cohn pushed the design
boundaries of western wear to their outer limits with the dazzling,
rhinestone-encrusted suits that became synonymous with country music
from the 1940s through the 1960s. Manuel Cuevas has brought the
tradition of flashy western tailoring into the twenty-first century,
outfitting country music's rhinestone cowboys and cowgirls in ornate
custom designs from his shop in Nashville.
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Nudie Cohn
Born Kiev, Ukraine,
1902-1984
Nudie and Manuel Cuevas, his head designer throughout
the 1960s and early 1970s, created many of the flamboyant,
theme-embroidered Nudie suits that were integral to the stage
personas and images of numerous country performers. Using this twill
suit as a canvas, they interpreted singer Johnny Dollar's religious
convictions through the dramatic rhinestone-encrusted image of
Christ's ordeal at Calvary on the back of the jacket, and lambs, an
angel, and various religious motifs on the front and sleeves. --Country Music Hall of Fame
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Nudie Cohn built an impeccable reputation as one of the
most sought after clothiers in Los Angeles... all on a few sparkly
G-strings. Nudie the Rodeo Tailor tells the unbelievable story of
Nudie and Bobbie Cohn and the legendary fashion legacy they created.
Nudie Cohn's first store (Nudie's for the Ladies, New York City)
featured those famous and lavishly ornamented G-strings and stage
costumes, and allowed him to build a reputation as a master tailor
with a taste for the flashy. After a few years, Nudie turned his
attention to making western clothing, and became the first person to
incorporate rhinestones into cowboy dress. It was the $10,000 gold
suit that Nudie made for Elvis Presley that rocketed Nudie to
stardom and cemented his status in fashion history; Nudie would go
on to design clothing for Dale Evans and Roy Rogers, Elton John,
Gene Autry, John Wayne, John Lennon, Steve McQueen, Johnny Cash,
Eric Clapton, and the rock groups America and the Flying Burrito
Brothers. Nudie blurred the boundaries of fashion and cast a
far-reaching influence over the clothing worn in country music, rock
music, movies, and television.
Nudie the Rodeo Tailor chronicles
the life of the man who epitomizes the American Dream itself, with
an amazing selection of photographs of suits, clothing, accessories,
and of Nudie himself with the hundreds of clients and friends he
made through the years. Nudie the Rodeo Tailor is the most
comprehensive and handsome book on Nudie Cohn and his clothing ever
created-a long overdue testament to his spirit and talent.
--Nudie: The Rodeo
Tailor