Westward Ho Rodeo China by True West

"In 1990, True West began reproducing Westward Ho Rodeo China shown below. By maintaining the quality and brand of True West, Boots and Saddle, Westward Ho and Rodeo Patterns, we help insure that you are investing in heirloom china of the future.

Serious collectors seek out all of Till Goodan's work--not just the Westward Ho designed dinnerware lines. Till Goodan was a versatile artist whose love for the rodeo and the west was reflected in all of his work. Western decorated tablecloths, prints, calendars, postcards, and paintings make up the wide variety of collectibles designed by Till Goodan. Till Goodan's work is being recreated once again by True West, with permission of his daughter, Betty Goodan Andrews, who retains sole control of the rights to her father's name and all of his work".  --True West

Rodeo Pattern china was originally made by the Wallace China Company in Los Angeles between 1943 and 1964. Wallace also made other western patterns: El Rancho, Boots & Saddle, Chuck Wagon, Lonhorn and others. The Westward Ho Rodeo was always the most popular pattern by Wallace. Over the years, vintage Rodeo pattern has steadily risen in value and is highly collectible. In 1990 True West Began reproducing Rodeo Pattern once again, maintaining the quality and trademark of the original Wesward Ho. By purchasing True West's Rodeo Pattern you are investing in heirloom china of the future.